The transformation in the global telecoms industry over the past decade has been unprecedented. The development of the smartphone has changed how people communicate and consume information. Mobile phones today are more used for non-voice applications than for making simple calls.

For the Middle East’s telecoms operators, this has required huge investment in new infrastructure. Network capacity has been expanded and next-generation technology is being rolled out.

Meanwhile, the needs of the corporate world have changed, with many choosing to outsource their data management as business increasingly becomes digital. Telecoms firms are responding by investing in data centres and offering hosting, data back-up and restoration, web content delivery, and other services.

The changes in the market mean revenue streams have shifted away from voice towards data services, but overall, the market continues to expand, buoyed by high levels of disposable income in the GCC. As penetration rates near saturation for mobile phones, however, the onus will shift to service quality in the competition to protect market share.

Faster download speeds, improved connectivity and strong customer service will be the key demands of operators. Those that show a willingness to invest and innovate will be the most successful.

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