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John Lewis and Diageo on how budget cuts can create opportunities
2018-02-21T14:32:00Z
Diageo’s Syl Saller and John Lewis’s Craig Inglis believe marketers should approach budget conversations with the broader business in mind. Brittle consumer confidence, uncertainty over Brexit and relatively weak GDP and productivity growth in the UK means there is pressure to be more frugal and more accountable in proving the ...














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