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Directa Plus—an Italy-based provider of graphene treatments for consumer products—has collaborated with Colmar in the development of a ski apparel collection and with Eurojersey[1] in the development of a new fabric collection.
Directa Plus is a provider of graphene treatments for consumer products, Colmar is a provider of outdoor and snow sports apparel, and Eurojersey is a specialist in warp knitted fabrics. All three companies are based in Italy.
Directa Plus and Colmar have collaborated in the development of a ski apparel collection for the autumn/winter 2018/19 season. The collection is the third snow sports apparel collection to be developed by the two companies.
The collection comprises 31 items, including men’s ski jackets, women’s ski jackets and, for the first time, ski trousers.
All of the items are made with fabrics to which Directa Plus’s G+ (Graphene Plus) graphene-based treatment has been applied. G+ provides fabrics with several performance properties, including resistance to odour and protection from ultraviolet (UV) rays. Also, fabrics treated with G+ have thermoregulation properties, thereby helping the wearer to maintain a comfortable body temperature.
Items in the collection were presented at the 2018 edition of ISPO Munich[2], which was held in Munich, Germany, during January 28-31, 2018.
Directa Plus and Eurojersey have collaborated in the development of warp knitted fabrics treated with G+. The fabrics are being sold under Eurojersey’s Sensitive brand, and are intended for use in the manufacture of athleisure apparel, sportswear and underwear.
The fabrics were presented at the Première Vision Fabrics trade fair which was held in Paris, France, during February 13-15, 2018.
When news of the new collections was announced, the chief executive officer (CEO) of Directa Plus, Giulio Cesareo, said: “Colmar and Eurojersey are two partners with which we have developed deep, strong relationships, based on our shared passion for innovation and sustainability. It is therefore extremely pleasing to see both companies launch new collections incorporating Graphene Plus. The considerable interest we received at ISPO for our graphene-based products is testament to the high performance qualities that they bring to garments, which are enjoyed by professionals and sports enthusiasts alike. We look forward to expanding our existing relationships and establishing new partnerships with global companies as we continue to enhance our position in the textiles market.”
Textiles Intelligence Limited is a company formed to handle the portfolio of fibres, textiles and clothing publications previously produced by the Economist Intelligence Unit. It is our commitment, through a wide range of Special Reports and four regular titles, Global Apparel Markets, Performance Apparel Markets, Technical Textile Markets, and Textile Outlook International to supply you with the highest quality business information about the international fibres, textiles and clothing industries.
[1] See also “Talking strategy: Michela Delle Donne of Eurojersey discusses fashion, function and the importance of collaboration”, Global Apparel Markets, No 32, July 2016.
[2] ISPO (International Trade Fair for Sports Equipment and Fashion) is the world’s largest and most diverse exhibition for the sports community.
Single jersey machines accounted for 35.3% of global shipments of circular knitting machinery in 2016 (Table 5). This share was up slightly compared with 34.9% in the previous year, despite a 1.4% decline in shipments of this type of machinery in 2016. Shipments of double jersey machines fell by a ...
