Dyson’s Groom tool is self-cleaning and mess-free, sucking up loose dog hairs before they fall to the floor.

James Dyson: “A moulting dog isn’t man’s best friend. Conventional grooming tools create a fur cloud and more cleaning. We’ve engineered the Groom tool to hygienically remove fur, without the mess.”

The Dyson Groom tool’s stainless steel bristles remove loose hair and dead skin. Bristles and air flow are controlled via thumb pressure on a tab. As the thumb is lifted, pressure is reduced and the bristles retract. Simultaneously, air flow is re-directed to suck hair and allergens into the clear bin – hygienically.

Suitable for medium or long-haired dogs, it fits the hose of most Dyson vacuum cleaners. The length of the bristles can be adjusted by pushing down on the trigger. And because the bristles do not protrude, it’s easy to store.

The Dyson Groom tool will be on sale from 4th November on www.dyson.co.uk and from Conran stores at £40, and available from retailers nationally from spring 2011.