The British entrepreneur has announced the future is its cordless vacuum that’s as powerful as a corded one.

The vacuum cleaner has been made possible by a powerful, and preposterously small, digital motor which spins at 125,000 rpm and offers a more powerful suction than other ‘cord-free stick machine’, the company claims.

So can it really replace a vacuum cleaner that is powered from the mains? Sir James Dyson claims that the motor is now so advanced it matches the power of any cylinder or upright cleaner that uses mains power.

The Dyson Cyclone V10 vacuum with the company’s digital motor V10 at its heart, is a 20% improvement on the suction of the previous cordless, the Dyson V8.

It can run for up to an hour between charges, so enough for many apartments or houses.

It looks so light that at first glance, it’s hard to believe it can do what a bigger machine can. Which may be a perception problem when prospective customers see it.

However, I tried it out at Dyson’s London HQ and changed my opinion pretty quickly. It is as light as it looks and is so finely balanced that it’s easy to manoeuvre. Not least because unlike on Dyson’s previous cordless machines, the dust-collection bin sits forward of the trigger rather than above your hand. This looks strikingly different from other cordless vacuum cleaners and takes a little getting used to.