Big Data is much talked about and poorly understood. But in 2015, it really is time to stop dreaming and start doing.
Fuelled by tech firms looking to refresh and extend their markets and driven by technical solutions looking for problems, it is hardly surprising that the business justification for Big Data has been drowned out. This is extraordinarily short term, since there is no doubt that Big Data can bring real value to businesses, whatever their sector.
The problem is just that this is not a technology wave – it’s an opportunity for business transformation enabled by technology. And this is the reason why using the language of technology is not convincing for business leaders who want to know how it can help their bottom line.
