Dyson flies the flag for UK, but US brands take a tumble in the Superbrands survey.

Today the biggest British ‘Superbrands‘ have been announced reflecting which companies the British voting public rate most when it comes to quality, reliability, and distinction. 

The rankings, compiled by The Centre for Brand Analysis in London, are based on the results of a survey of 2,500 British adults.

This year, while British Airways and Rolex held pole positions for the third year in a row, it’s Dyson that is leading the way, while many other stalwarts appear to have dropped out of favour. 

How has Dyson delivered?

Dyson has surged up the rankings to this year reach its highest ever position in the survey. The British brand, famed for their best-in-class vacuum cleaners, this year ranked in fourth position, up from fourteenth in 2015 (prior to this the company didn’t even feature in the Top 20). 

Researchers at The Centre for Brand Analysis (TCBA) say that the company’s success is due to its recent series of high profile advertising campaigns fronted by the brands eponymous entrepreneur James Dyson.

That may be the case, but we also think that this charming pet of a cleaning product, the Dyson 360 Eye robot, has something to do with the brand’s recent rise to success.