For many businesses, data is everywhere. Until recent laws and regulations establishing stringent new requirements for consumer data privacy, what happens with an individual’s data after it’s fulfilled its purpose could have been anyone’s guess. But now, data privacy laws require that businesses have an obligation to fork over consumer information if it’s asked for.

All of this happened—and is continuing to happen—faster than most organizations can prepare for it. As the amount of data companies and governments hold onto continues to scale upward, organizing and managing that data in a secure, compliant, and thoughtful way becomes even more important.

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